日本企业如何开拓国际市场苏同华一、重视市场研究选好细分市场日本企业在开拓国际市场时非常重视市场研究，这是交了＂学费＂后学来的．５０年代起，许多日本企业试图进军国际市场，结果是纷纷败北，无功而返．著名的丰田汽车公司向美国推出第一辆轿车时，由于不了解市场... Japanese companies how to open up the international market Su Tonghua First, pay attention to market research Select a good market segments Japanese companies in the development of international markets attaches great importance to market research, which is paid “tuition” after school. Since the 1950s, many Japanese companies have tried to enter the international market. As a result, they have all failed and failed. The famous Toyota Motor Corp. introduced the first car to the United States due to lack of understanding of the market ...