改革开放,给我国经济建设带来了勃勃生机,社会主义市场经济体制的建立为建设有中国特色的社会主义事业开辟了广阔的前景。在日趋激烈的市场竞争中,名牌以其特有的魅力吸引着世界各国市场,名牌战略已成为国际战略转移中关注的焦点。新疆最大的民营科技企业——新疆希格玛集团正是在这 The reform and opening up have brought vitality to China’s economic construction. The establishment of a socialist market economic system has opened up broad prospects for building a socialist enterprise with Chinese characteristics. In the increasingly fierce market competition, brand names have attracted world markets with their unique charm. The brand strategy has become the focus of attention in the international strategic shift. Xinjiang’s largest private technology company, the Xinjiang Sigma Group, is here.