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腾讯推出微信两年后,易信横空杀出。但是易信挑战微信,如同在城墙下攻打拥有至高优势的霸主,硬攻显然不是良策,必须有突破口。找到突破口之后,先发展目标用户,然后再慢慢渗透到其他用户群。易信处境:红海战场,硝烟四起在微信坐拥海量客户的形势下,可以说已经形成了一片红海,由微信制定明晰和确定的游戏规则。而目前易信使用的免费短信、免费电话留言以及更清晰的语音质量和图片质量等手段,只是在游戏规则范围内试图表现得超过竞争对手。
Two years after Tencent launches WeChat, E-mail pops up. However, we believe that it is obviously not a good strategy for us to challenge WeChat, just as it is to defeat the overlord who has the supremacy of superiority under the wall. We must make breakthroughs. Find a breakthrough, the first target users, and then slowly penetrate to other user groups. Yi Xun situation: the Red Sea battlefield, smoke everywhere in the WeChat sat huge customers, we can say that has formed a Red Sea, WeChat to develop clear and determined rules of the game. At the moment, Credit Suisse uses free sms, free phone calls, and clearer voice quality and picture quality to try to outperform competitors in the game rules.