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广告目标选择基于华南市场向全国市场开拓。策略亮点怡宝作为本次上海国际电影节电影频道传媒关注单元指定用水,通过多渠道、立体化宣传方式,实现怡宝品牌形象的树立,加固品牌在消费者心目中的印象,实现怡宝对全国市场的开拓。创新点搭载央视级专业媒体平台,优质活动,众明星聚集的舞台,打造怡宝全新的形象,提升了品牌的影响力和美誉度,通过平台多维度的品牌曝光充分提升用户对品牌的认知度与
Advertising target selection based on South China market to the national market. Strategy Highlights Cestbon as the Shanghai International Film Festival movie channel media attention unit designated water, through multi-channel, three-dimensional publicity, to achieve the establishment of brand image Cestbon, strengthen the brand in the minds of consumers in the impression of Cestbon National market development. Innovations are powered by CCTV-level professional media platforms, quality events and celebrities gathered to create a brand new image and enhance the brand’s influence and reputation. By means of platform multi-dimensional brand exposure, users’ brand awareness Degree and