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一个企业,创立三年,主打产品为常温包装益生菌酸奶,年销售收入一个亿,增长稳定稳健。16年十月前,生产加工成本低,利润可观。十月之后,原材料价格飙升,毛利率急降。目前销售团队三十多人,在二批回潮、省代再次兴起的背景下,如果依赖经销商,产品销量小就需要给予经销商更多优惠条件,如果不依赖经销商,销售队伍就要快速扩充,成本同样飙升,怎么办?答主:朱昌龙独立营销及管理咨询师因为很多信息不明了,根据自己的咨询经验,简单谈谈一些看法,供参考!你说的问题貌似是一个二选一的渠道问题,实际根
An enterprise, founded three years, the main product is packaged probiotic yogurt at room temperature, annual sales revenue of one billion, steady and steady growth. Before October 16, the production and processing cost was low, and the profit was considerable. After October, the price of raw materials soared and gross margins plummeted. The current sales team of more than 30 people in the second batch of the resurgence of the provincial era on the rise again, if relying on the dealer, the product sales need to give dealers more concessions, if you do not rely on the dealer, the sales force will be fast Answer: Zhu Changlong independent marketing and management consultants because a lot of information is unknown, according to their own consulting experience, simply to talk about some of the views for reference! You say the problem looks like a second choice The channel problem, the actual root