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北京车展作为两年一度的重大活动,无论展商还是展车的数量都堪称最庞大之一,112台首发,33台全球首发,21台亚洲首发的新车阵容可谓是百家争鸣。事实上,此次车展开拓了诸多先例,也创造了各种怪象,让各路媒体直呼头疼的严苛媒体证办证流程,少了车模后多了一问三不知的美女销售顾问、明星助阵导致粉丝聚集而封馆等一系列现象堪称史无前例。但无论结果怎样,各个品牌确实拿出了自己的看家本领。在这眼花缭乱的盛世中,一些品牌在产品、营销、战略上最让我们印象深刻,敬请来看它们都是谁?
As a biennial event, the Beijing Auto Show is one of the largest exhibitors and showcases. The debut of 112 sets and 33 sets of world premieres and 21 sets of new car launches in Asia are all contests. In fact, the auto show has opened up many precedents and created a variety of strange things, so that the media made a direct call for help in handling the harsh media license procedures. After the car model was over, there were three sales advisors and celebrities who did not know the beauty. Leading to the gathering of fans and seal a series of phenomena such as unprecedented. But no matter what the outcome, each brand did come up with their own housekeeping skills. In this dazzling flourishing world, some brands impress us most in product, marketing and strategy, so let’s see who they are?