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地理位置信息服务是移动互联网的一个新兴细分领域,信息技术产业链上的巨头和后起新秀竞相抢占这一前景美好的市场。这项基于信息资讯和地理参数精确叠加的服务,也许是媒体搭上移动互联网行业发展快车的一条路径。目前嗅觉灵敏的欧美媒体已开始探索与地理位置信息服务结合的各种方式。本文就欧美各媒体的实践案例进行解读,结合国内外这一领域的发展概况,探索国内媒体涉足这一领域的前景。
Geographic location information service is an emerging segment of the mobile Internet. The giants in the information technology industry chain and later emerging rookies competed to seize this promising market. This service, based on precise overlay of information and geographic parameters, may be a way for the media to catch up with the express train industry in the mobile Internet industry. At present, the sensitive smell media in Europe and the United States have begun to explore various ways of combining with the location information service. This article interprets the practice cases of various media in Europe and the United States and explores the prospects for domestic media to get involved in this field based on the development of this field at home and abroad.