因特网作为一种新型的媒体正日益显现出其独特的魅力,成为独立于诸如电视、报纸等大众媒体的一种新型的媒体形式。网络资源发展十分迅猛。据统计。1999年九月份,全球网民总数已达2亿人,占世界人口总数的4%以上。据CNNIC 的调查,截止到2000年7月份,中国互联网用户总数已达1690万人。网络广告的受众范围越来越宽,网民从 IT As a new type of media, the Internet is increasingly showing its unique charm and becoming a new form of media independent of mass media such as television and newspapers. The development of network resources is very rapid. According to the statistics. In September 1999, the total number of Internet users in the world reached 200 million, accounting for more than 4% of the world’s population. According to CNNIC’s survey, as of July 2000, the total number of Internet users in China reached 16.9 million. Increasingly wide range of online advertising audience, Internet users from IT