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近年来,我国的公共危机事件频发,这些公共危机事件,与网络舆论有着密切的关系。本文分析了网络舆论的概念,以及网络舆论在公共危机中的特点。提出了在公共危机事件中,网络舆论的管理和引导的措施,如加强社会公众道德的提高,加强主流媒体的舆论权威声誉,充分发挥“议程设置”功能,对网络舆论进行巧妙的引导,加强政府的信息披露制度。
In recent years, frequent public crises in our country have occurred. These public crises have close relations with the public opinion on the Internet. This article analyzes the concept of online public opinion and the characteristics of online public opinion in the public crisis. Put forward measures to manage and guide online public opinions in public crises, such as strengthening the improvement of social public morals, strengthening the reputation of public opinion in the mainstream media, giving full play to the function of “agenda setting”, and guiding the online public opinion ingeniously , Strengthen the government’s information disclosure system.