幌是中国最古老、最原始的商品广告形式,在中国的商业交往中曾发挥过重要的历史作用。因此,幌既是中国商业发展的历史见证,又是中国商业文化的历史遗存。 一、幌之发展与沿革 幌,别称招幌、幌子,也称帜、幡、帘、招子、望子、酒旗等。最早 Sapporo is China’s oldest and most primitive form of commercial advertising and has played an important historical role in China’s commercial exchanges. Therefore, Sapporo is not only the historical witness of China’s commercial development but also the historical legacy of China’s business culture. First, the development and evolution of the Sapporo Sapporo, also known as strokes, pretense, also known as flags, streamers, curtains, strokes, sons, wine flags and so on. The earliest