地处中国西部的丽江形成的民族文化产业集群已成为推动当地经济发展的增长极,对其产生的动力机制的探究对于文化资源富集地区文化产业的发展具有极为重要的理论价值和现实意义。丽江民族文化产业集群的形成,既有市场自下而上自发驱动的内部力量,又有各级政府政策的外部推动力。而这两种动力的形成机制却具有独特性和地域性特征。 The ethnic cultural industry cluster formed in Lijiang in the western part of China has become the growth pole of local economic development. The exploration of the motivation mechanism it produces is of extremely important theoretical and practical significance for the development of cultural industries in the cultural resource-rich areas. The formation of Lijiang national culture industry cluster not only has internal forces spontaneously driven from the bottom up in the market, but also has the external impetus of government policies at all levels. The formation mechanism of these two motivations is unique and regional.