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西雅特设计总监Alejandro Mesonero-Romanos:西雅特从母公司大众得到了什么,又不得不失去什么?子品牌在设计中往往会有很大的工程局限,在这种情境下如何激发出更好的设计?《汽车商业评论》:第一个问题比较直接,西雅特与大众集团的关系其实是互相营养与独立,那么如何独立?Alejandro Mesonero-Roma-nos:在德国的狼堡设计中心,大众汽车集团旗下的七个乘用车品牌(大众、斯柯达、西雅特、奥迪、兰博基尼、宾利、保时捷)设计师会坐在一起,分别去讲自己品牌的设计价值在哪里,设计战略到底是什么,目的就是为了清楚区分七个品牌未来的发展方向,以便设计出来的时候,各自的客户是不同的。
Alejandro Mesonero-Romanos, Design Director, SEAT: What does SEAT get from their parent company and what they have to lose? Subbrands often have significant engineering limitations in their design, and in this context how to stimulate more Good Design? Automotive Business Review: The first question is straightforward. The relationship between SEAT and Volkswagen Group is actually nutrition and independence, so how independent? Alejandro Mesonero-Roma-nos: Wolfsburg Design Center in Germany , Volkswagen Group’s seven passenger car brands (Volkswagen, Skoda, Seat, Audi, Lamborghini, Bentley, Porsche) will sit together to talk about the design value of their own brand where the design strategy in the end What is the purpose is to clearly distinguish the future direction of development of the seven brands so that when designed, their customers are different.