(续接上期P3)3.2市场细分根据不同类型产品、不同季节、不同地区,针对消费者的喜好和需要进行必要的市场细分,实施品牌战略是企业发展的必然选择。对于大部分品牌而言,走专业化道路,实施市场补缺的战略将是务实的。在明确有竞争力的占位基础上,品牌之间的比拼更多地发生在市场操作层面。这要求不同的品牌应该选取适合自己的差别化途径。以差别化的市 (Continued from the previous period P3) 3.2 Market segmentation According to different types of products, different seasons, different regions, according to consumer preferences and needs of the necessary market segmentation, the implementation of brand strategy is an inevitable choice for corporate development. For most brands, taking a professional path and implementing a strategy to fill the market will be pragmatic. Based on a clear competitive position, the competition between brands takes place more at the level of market operations. This requires that different brands should choose their own differential approach. Differentiated City