中国家电产品的竞争进入了白热化阶段,家电企业利润空间下降,家电企业纷纷把高端产品的销售作为未来的发展主攻方向。首先,高端产品相对一般产品而言所销售对象不同,高端产品的销售对象是高端用户,高端用户首先表现在用户的价值不同,价值表现在优质产品面前提供的购买成本不同,对好的产品愿意 Competition in China’s home appliance market has entered a white-hot stage, falling profit margins of home appliance business, home appliance business have high-end product sales as the main direction of future development. First of all, the high-end products relative to the general sales of different objects, high-end product sales target is high-end users, the first high-end users in the user’s value is different, the value of performance in front of quality products to provide different purchase costs, good products willing