本文分析了国际市场营销微观环境中信息要素的构成与特征，设计了一个以主要竞争对手为索引的营销信息管理系统模式，能为企业国际市场营销的现代化管理提供一种帮助 This paper analyzes the composition and characteristics of the information elements in the micro-environment of international marketing, designs a model of marketing information management system indexed by major competitors, and provides a help for the modern management of international marketing of enterprises