情感是人与人之间的桥梁,也是观众接受广告产品的桥梁,以情动人、以情感人,把情感融入广告中,把情感传达给消费者,也把情感与品牌形象有机统一和结合起来,只有这样,才会被观众(消费者)所接受,才有可能引发其购买欲望,完成广告使命。 Emotions are a bridge between people, and also a bridge between the audience and the advertising products, emotionally moving people, emotional into advertising, the emotional transmission to consumers, but also the emotional and brand image of the organic unity and integration , The only way to be accepted by the audience (consumers), it is possible to trigger their desire to buy, to complete the advertising mission.