论文部分内容阅读
一、中国企业的机遇与挑战联想集团3月26日在北京与国际奥委会签署合作协议,宣布正式成为第六期国际奥委会全球合作伙伴,中国企业踏上北京奥运创世界品牌之路。奥运会历来被看成是企业向国际市场推广品牌的良机,比如三星就是在韩国举办奥运会时成功崛起的,可口可乐公司拥有几十年赞助奥运的历史。
I. Opportunities and Challenges for Chinese Enterprises Lenovo Group signed a cooperation agreement with the International Olympic Committee in Beijing on March 26 to declare that it officially became the sixth IOC global partner and Chinese enterprises embarked on the road of establishing the Beijing Olympic Games as a world brand . The Olympic Games have always been seen as an opportunity for enterprises to promote their brands to the international market. For example, Samsung successfully raised its Olympic Games in South Korea. Coca-Cola owns decades of sponsorship of the Olympic Games.