论文部分内容阅读
阅读有关语言研究的报刊杂志,可以发现,关于语言的介绍与分析的文章很多,但对品牌语言的专门探讨却不多见。随着经济的不断发展,人们生活质量不断改善,生活品位逐步提高,品牌语言逐渐深入到人们的生活当中,成为方便人们生活不可或缺的一部分。化妆品品牌语言是品牌语言的重要部分,但它不同于广告语言和一般的文学语言,有自己独到的特征,本文对此试作简要的论述。
Reading newspapers and magazines related to language studies shows that there are many articles on the introduction and analysis of languages, but there are very few discussions on brand languages. With the constant development of economy, the quality of people’s life is improving constantly, the quality of life is gradually increasing, and the brand language gradually penetrates into people’s lives and has become an indispensable part of people’s life. Cosmetics brand language is an important part of the brand language, but it is different from the advertising language and the general literary language, has its own unique characteristics, this article a brief discussion of this trial.