1998年,由于受东南亚经济危机的影响,彩管价格一路狂跌,出口受阻,内需不振,彩管一直在低价位的竞争中徘徊,各整机厂竞相降价,严重地威胁着彩管企业的发展。面对这种严峻的市场挑战,彩虹集团公司通过内抓成本外抓出口,不仅使企业很快摆脱了困难,而且具有了一定的竞争实力。 一、坚持以比国内同行低5％-10％的成本管理为永恒主题 近年来随着市场经济的发展,企业成本竞争战略愈来愈成为竞争取胜的重要因 In 1998, due to the impact of the economic crisis in Southeast Asia, the price of CPT plummeted, exports were blocked, domestic demand was stagnant, and CPT had been plagued by low-price competition. Each machine factory competed for price cuts, seriously threatening CPT companies’ development of. Faced with this severe market challenge, the Rainbow Group’s efforts to grasp exports through internalization of costs not only freed the company from difficulties quickly, but also had certain competitive strength. I. Adhere to a 5%-10% lower cost management than the domestic counterparts as an eternal theme In recent years, with the development of the market economy, the cost competition strategy of enterprises has increasingly become an important cause of competition to win.