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为探究国际社会化媒体的研究热点及演化路径,本文选取2004-2013年ISI Web of Science平台SSCI、SCI数据库中收录的6074篇社会化媒体(Social Media)相关主题文献为样本展开分析。首先利用SATI软件构建共词矩阵并借助SPSS的DMS分析和Ucinet的SNA分析得到研究热点分布的知识图谱,据此归纳出国际社会化媒体研究领域的四个研究热点主题群。随后构建主题群-核心作者共现矩阵对主题群的重要性展开分析,最后利用Cite Space提取2004-2013年历年高被引率文献分析其主题演化路径,从而揭示出国际社会化媒体的发展趋势。
In order to explore the research hotspot and evolution path of international social media, this paper selects 6074 Social Media related topics from SSI and SCI database of ISI Web of Science in 2004-2013 for analysis. First of all, using SATI software to build a co-word matrix and using SPSS DMS analysis and Ucinet’s SNA analysis to obtain the knowledge map of the hotspot distribution, thus summarizing the four research hot topics in the field of international social media research. Then construct the topic group-core author co-occurrence matrix to analyze the importance of the topic group, and finally use Cite Space to extract the high-cited literature from 2004 to 2013 to analyze the theme evolution path, revealing the development trend of international social media.