“厂商制造的是产品,而消费者购买的是品牌。”如今,我们步入了品牌时代,品牌竞争已成为以消费者为导向的时代经济潮流的主题。从一定意义上来说,现代企业是竞争就是品牌的竞争,只有把自己培育成为一个强势品牌,才能在残酷的市场竞争中技压群雄、脱颖而出。随着市场 “Manufacturers make products and consumers buy brands.” Now that we’re in the brand age, brand competition has become the subject of consumer-oriented economic trends of the times. In a certain sense, the modern enterprise is competition is the brand of competition, and only cultivate themselves into a strong brand, in order to overcome the pressure in the brutal market competition, come to the fore. With the market