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社交媒体的负面评价是企业不可避免的一个痛点,对此,不能感情用事,而应该理智应对。另一方面,企业需要新的IT构架来提供支持……社交媒体营销的中心目标是和你的目标受众联系与互动。社交网络和其它的媒体形式性质不同,因为它提供了品牌和消费者之间互动沟通的平台。不像印刷广告、电视广告或者PPC广告那样,社交媒体营销鼓励消费者参与互动,并且分享他们关于品牌的想法,这些想法包括正面的和负面的。
Negative social media evaluation is an unavoidable pain point of business, which, can not be emotional, but should respond rationally. On the other hand, businesses need new IT architecture to support ... The central goal of social media marketing is to connect and interact with your target audience. Social networking and other forms of media are different in nature because they provide a platform for interactive communication between brands and consumers. Unlike print ads, TV ads, or PPC ads, social media marketing encourages consumers to engage with each other and share their thoughts about branding, both positive and negative.