编者按:对于移动客户端的开发探索,传统报刊一直怀着一份复杂的情绪。当移动终端尤其是手机终端与人们日常生活的联系越来越紧密,其作为未来个人消费媒介之首要承载体的走向似乎也越来越清晰时,传统媒体也无不希望及早占据移动终端的制高点,自2010年起,国内报刊在这一领域的跑马圈地就不曾停歇。然而,两年多的摸索实践,似乎并未为纸媒的移动数字化传播指明方向,移动客户端的内 Editor’s Note: For the development of mobile client exploration, the traditional press has been with a complex emotion. When mobile terminals, especially mobile terminals, become more and more closely connected with people’s daily life, as the primary carrier of future personal consumption media seems to be more and more clear, the traditional media all hope to occupy the commanding height of mobile terminals as early as possible, Since 2010, the domestic newspapers and magazines have not stopped in this area. However, more than two years of groping practice does not seem to indicate the direction of mobile digital dissemination of paper media, within the mobile client