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在跨境电商逐步成为当前出口新模式的背景下,电商无论从线上还是线下都给出口企业带来了不同程度的变革。对于江苏省传统出口商而言,通常每年两次的广交会是重要的交易渠道,广交会是中国众多推介会的执牛耳者,其兴衰从一定程度上来说是中国经济的缩影,广交会如同一场巨大的盛宴,将全世界的采购商聚集到广州,他们再把中国的产品,带向世界各个角落。但随着外贸格局的改变,广交会正在经历严重的冲击。全球订单的碎片化,使得江苏省外贸企业不断的寻求新出路。在跨境电商日益发展的今天,通过电商平台将进出口双方通过“O2O”线上线下相结合的方式连接起来已经越来越被广大出口商所接受,其中“网贸会”的应用更是其中的主要代表模式。
In the context of cross-border e-commerce gradually becoming the new mode of export, e-commerce has brought varying degrees of change to export enterprises both online and offline. For traditional exporters in Jiangsu Province, the Canton Fair, which is usually twice a year, is an important trading channel. The Canton Fair is the leader of many promotion conferences in China. The rise and fall of the fair is, to a certain degree, a microcosm of China’s economy. The Canton Fair acts as a huge Feast, the buyers around the world gathered in Guangzhou, they then China’s products, to the rest of the world. However, as the pattern of foreign trade changes, the Canton Fair is experiencing a serious impact. Fragmentation of global orders, making foreign trade enterprises in Jiangsu Province continue to seek new ways. Today, cross-border e-commerce is developing day by day, through the e-commerce platform will both import and export through the “O2O ” online and offline combination of ways to connect more and more accepted by the majority of exporters, including “ ”Application is one of the main representative of the model.