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在世界著名的大公司中,“松下”公司名列前矛,“松下”公司的成功,得之于松下幸之助的经营谋略。 (一)巧打名人牌。为各国要人、名人青睐最多的是日本“松下”电器公司。法国的总理、新西兰总统、前苏联的部长会议副主席等不少权势人物、显赫人物都曾应邀而去过“松下”。每年,“松下”都要邀请世界上有影响的外国人士参观公司的所属工厂,被邀请的人数一年达3000人之多。这些被邀请的参观人员回国后,都有意无意地在各
Among the world-famous big companies, Panasonic has been ranked among the top spears. The success of Panasonic’s company was attributed to Matsushita’s business strategy. (a) Clever celebrity card. Japan’s Panasonic Electric Appliance Co., Ltd. is the most favored among the country’s leaders and celebrities. Many of the powerful figures and prominent figures of the French Prime Minister, the New Zealand President, the former Soviet Union’s Ministerial Conference, and others have all been invited to “Panasonic”. Every year, Panasonic invites influential foreigners from all over the world to visit the company’s factories. The number of invited people is as many as 3,000 a year. After these invited visitors returned home, they intentionally or unintentionally