本文通过对珠宝营销员市场需求和校企合作必要性的分析,阐述了校企合作开办珠宝营销员培训班的可行性,并简单论述了在明确校企双方责任和义务的前提下,培训班培养目标的制定,培训内容及授课方式等方面的课程开发。 This article analyzes the market demand of jewelery marketers and the necessity of the cooperation between school and enterprise, expounds the feasibility of the co-operation of jewelery marketeers training class by school-enterprise, and briefly discusses the training courses on the premise of clarifying the responsibilities and obligations of both school- Development of training objectives, training content and teaching methods and other aspects of curriculum development.