最近一段时间,“注意力经济”是出现在各报刊上频率越来越高的一个新名词。细细想来,注意力在当今的经济生活中,真是非同小可。不是吗?一切广告,一切信息,都想赢得我们的注意力。据报载,最早提出“注意力经济”这一概念的是迈克尔·戈德海伯。他曾发表了一篇《注意力购买者》(Attention Shoppers)的文章。他在文中说,目前有关信息经济的提法是不妥当的,因为 In recent times, “attention economy” has emerged as a new term in newspapers and periodicals with increasing frequency. Think carefully, attention in today’s economic life, is really no trivial matter. Is not it? All advertising, all information, want to win our attention. According to reports, the earliest “attention economy” concept is Michael Goldberg. He has published an article entitled Attention Shoppers. In his article, he said that the current formulation of the information economy is inappropriate because