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市场营销课程在高等院校越来越受到重视,因此需要兼顾不同专业学生的兴趣与特点讲授该课程。在教学过程中,教师通过认真备课,备专业,备学生,寻找市场营销课程与不同专业的结合点,与学生兴趣的结合点,并引导学生积极参加社会实践,获得了良好的教学效果。
Marketing courses are gaining more prominence in higher education institutions and therefore need to take into account the interests and characteristics of different major students to teach the course. In the process of teaching, teachers through careful preparation of lessons, prepare professional, prepare students, find the combination of marketing courses and different professional point of interest with students and guide students to actively participate in social practice, access to good teaching results.