渠道只有和一个足够强势的品牌结合才能发挥倍增器作用。从目前公开的资料来源分析,王老吉商标争夺战中,有两个主要原因导致了今天这样一个双输的结局。第一,商业是妥协的行业,商人是妥协的群体,没有不能谈的条件,除非涉及根本性的原则问题。酿成这个结果的第一原因与其说是利益之争,不如说是经营理念的巨大分歧。在广药集团的“十二五”规划中,提出发展“大健康产业”战略,其中主要策略是将王老吉商标通过自主经营、品牌授权、产品外包、品牌租赁等方式实现价值最大化。也就是说 Channels can only play a multiplier effect if they are combined with a strong enough brand. From the current open source analysis, Wong Lo Kat trademark competition, there are two main reasons for today led to such a double lose. First, business is a compromising industry. Businesspeople are a compromise group and have no conditions to talk about except when it comes to fundamental issues of principle. The first reason that led to this result is not so much a dispute over the interest but rather a huge disagreement over business philosophy. In the “12th Five-Year Plan” of GPHL, the strategy of developing “Greater Health Industry” is put forward, in which the main strategy is to realize the value of Wong Lo Kat through self-management, brand authorization, product outsourcing and brand leasing The That is to say