降低成本的最有效的手段就是扩大规模,依靠规模降低成本。格兰仕扩大规模的战略就是通过降价来“创造”消费市场,让微波炉这一“贵族消费品”走入寻常老百姓家,使消费群体扩大千百倍,然后凭借市场规模使产品成本大幅降低,产品售价格也远低于同行,然后再进一步扩大规模,形成良性循环。 The most effective way to reduce costs is to scale up and scale to reduce costs. Galanz expand the scale of the strategy is to “create” the consumer market by price cuts, so that microwave ovens “aristocratic consumer goods ” into the ordinary people’s homes, so that consumer groups to expand thousands of times, and then by virtue of market size so that product costs significantly lower , The selling price of the products is far lower than their peers, and then further expand the scale to form a virtuous circle.