我国疆域辽阔,不同区域间地理环境、自然状况差异十分显著,所以在其长期的发展过程中,逐渐形成了独树一帜的区域文化,并且以传统美术的形式表现出来,共同构成了我国博大精深的传统文化。而伴随着现代设计领域的发展,传统美术重新焕发了生命力,成为具有重要指导意义与参考价值的要素。本文以陕北民间传统美术为切入点,探讨了这一地区文化在现代包装设计中的实际应用,希望可以有助于设计工作的高质、高效开展。 Due to its vast territory and vastly different geographical conditions and natural conditions, the regional culture of our own has gradually evolved into a unique regional culture in the long-term development process and has been shown in the form of traditional art to form the profound and profound traditional culture in our country . With the development of the modern design field, traditional art has rejuvenated vitality and become an important element of guiding significance and reference value. Based on the folk art of Northern Shaanxi Province, this paper explores the practical application of this regional culture in modern packaging design, hoping to help the design work to be carried out with high quality and efficiency.