面对2005年中国报业的严峻形势,我们越发感觉到党报与时俱进的紧迫性。党报究竟靠什么吸引人?如何发挥自身优势,变挑战为机遇,争取新发展、新突破?本文作者主要从“观念与创新”的角度切入,在贴近与创新、传播与对称、掌握与运营、定位与多维、改变与坚持等20个元素之间,做了10个加法,以开阔的视野论述了党报如何改变自己、突破瓶颈、做强实力、发挥潜力的根本途径。该文对党报怎样才能与时俱进提出了不少好的思路,颇给人以启发,很值得一读。应当看到,党报发展虽然面临不少困难,但也有很多优势,只要审时度势,研究市场,重视需求,抓住时机成功地改变自己,在改变中发展自己,党报事业一定会迎来更大的发展。 Faced with the grim situation of China’s newspaper industry in 2005, we are increasingly feeling the urgency of making the party newspaper advance with the times. How to play its own advantages, change the challenges for the opportunities, for new development, new breakthroughs? The author of the paper mainly from the “concept and innovation” point of view, in close and innovation, communication and symmetry, mastery and operation, Positioning and multi-dimensional, change and adhere to the 20 elements, made 10 additions, with an open field of vision on how to change themselves, breaking the bottleneck, to strengthen the strength of the fundamental way to realize its potential. This article puts forward a lot of good ideas on how the party newspaper can keep pace with the times and gives people some inspiration. It is worth reading. It should be noted that although the development of the party newspaper faces many difficulties, it also has many advantages. As long as we review the situation, study the market, attach importance to the demand, seize the opportunity to change ourselves successfully and develop ourselves in change, the party newspaper business will surely usher in even greater development .