当今商品经济迅速发展的时代,影视广告就如同无处不在的空气一样,对人们的日常生活产生了重大影响。作为思想意识领域的传播活动,通过情感表现的影视广告符合受众的审美接受,既适应受众的审美趣味,又提升受众的审美水平,两者紧密相连,相得益彰,共同发展。 Nowadays, with the rapid development of commodity economy, film and television advertisements, like the ubiquitous air, have had a significant impact on people’s daily lives. As a dissemination activity in the field of ideology, film and television advertisements that pass the emotional expression are in line with the aesthetic acceptance of the audience. They not only meet the aesthetic taste of the audience but also enhance the aesthetic level of the audience. Both are closely linked and complement each other for common development.