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本研究采用日记法记录了741名受访者连续35天的行为、空间移动和情绪数据,在此基础上,运用多元Logistic回归模型对影响互联网使用情绪的情境性因素进行了探索。结果表明,是否为闲暇时间是影响互联网使用情绪的关键情境因素。早上上班时段、下午上班时段、他人的住所、工作(学习)场所,这四类情境对互联网使用情绪具有消极影响。基于上述结论,本研究指出受众研究应当对情境因素给予充分重视,结合情境因素分析受众的媒介使用行为与心理。
This study uses diary method to record the behavior, spatial movement and emotion data of 741 respondents for 35 consecutive days. On the basis of this, we use the multivariate Logistic regression model to explore the situational factors that affect the emotion of Internet use. The results show that whether leisure time is a key situational factor affecting Internet use emotions. These four types of situations have a negative impact on Internet use emotions in the morning working hours, working hours in the afternoon, others’ places of residence and work (study) places. Based on the above conclusions, this study points out that audience research should give full consideration to situational factors, and analyze contextual behavior and psychology of audiences.