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随着文化创意产业的发展,文化竞争主体已经从国家、企业延伸到城市和地区,作为新兴竞争单元,城市文化软权力主要体现在其文化创意产业的竞争力上。本文从南宁市文化创意产业的发展现状与问题出发,通过对其进行战略分析,借鉴其它地区文化创意产业发展的经验和模式,依据南宁市具体情况,探索一条适合南宁市文化创意产业发展的模式。最后并强调在发展文化创意产业中南宁应该注意的几个问题。
With the development of cultural and creative industries, the main body of cultural competition has extended to cities and regions from countries and enterprises. As an emerging unit of competition, urban cultural soft power is mainly reflected in the competitiveness of its cultural and creative industries. Based on the present situation and problems of the development of cultural and creative industries in Nanning, this article makes a strategic analysis of it and draws lessons from the experiences and models of the development of other cultural and creative industries in other regions. Based on the specific conditions of Nanning, this article explores a suitable model for the development of cultural and creative industries in Nanning . Finally, it emphasizes several issues that Nanning should pay attention to in the development of cultural and creative industries.