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海马汽车新智驱海马S5代言人创新营销案例获此殊荣案例点评代言立体呈现张洪忠/北京师范大学传播效果实验室主任借用庾澄庆的一句话:吴莫愁可以摧毁任何好歌,然后重建,至于重建成什么样,仁者见仁智者见智。这是典型的后结构主义歌者形象,不追求中规中矩的意义,更在乎语言本身带来的快感和自我意识,这更是吻合了新成长起来的90后一代消费者的心
Hippocampus car new intellectual hippocampus hippocampus S5 spokesman for innovative marketing case won the honor Case Comments endorsement stereo Zhang Hongzhong / Beijing Normal University Communication Effect Laboratory Director borrowed Harlem Yu’s words: Wu Mo-chu can destroy any good song, and then rebuild, as rebuilt into What kind, benevolent see benevolence people see wisdom. This is a typical post-structuralist singer image, not the pursuit of law-abiding meaning, but also care about the pleasure of the language itself and self-awareness, which is more in line with the new generation of consumers after the heart of the generation of 90