新媒体的出现改变了原有的媒体行业的业态模式,随着新媒体的不断崛起必然会对以纸质媒体、广播电视等传统媒体带来巨大的冲击。在这种形势之下,传统媒体要保持自己的一席之地,就必须要在充分挖掘自身传统优势的基础上,不断吸收新媒体的优势。而新媒体要获得更大的发展空间,也要借助传统媒体的巨大基础。 The emergence of new media has changed the original mode of operation of the media industry. With the continuous rise of new media, it is bound to have a huge impact on traditional media like paper media, radio and television. Under such circumstances, in order to maintain its own place, traditional media must make full use of its traditional advantages and continuously absorb the advantages of new media. The new media to obtain more room for development, but also rely on the huge basis of traditional media.