一个城市要有自己的地标建筑才能让城市更容易被关注,如上海竹笋式外形的金茂大厦;一个城市要有自己的文化地标才能彰显出一个城市的文化风格,如悉尼风帆式的歌剧院;同样在当今信息资讯发达的都市需要一个或多个不断展示其文化、精神价值导向和文化风尚的LED大屏媒体,而其受众则必须广泛、具有代表性,从而让城市文化形象更加鲜活和灵动地展现在受众面前。 A city should have its own landmarks to make the city more easily noticeable, such as Shanghai’s bamboo shoot-shaped Jin Mao Tower; a city must have its own cultural landmark to highlight a city’s cultural style, such as the Sydney Opera House ; Also in today’s information-rich cities need one or more of LED large-screen media that constantly demonstrate its culture, spiritual values ​​and culture, while its audience must be broad and representative so that the urban cultural image more vivid And smart to show in front of the audience.