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文章分析研究了消费时代电视体育传播的机制与措施,经过分析研究得出电视体育是当代生活以及商业利益被动式的拟态狂欢;电视体育栏目的主要宗旨是以快乐的形式为原则;电视体育的内容十分丰富也较为新鲜,因此能够使观众的感官受到强烈的刺激,从而喜欢上电视体育栏目。为了使电视体育取得良好的效果,它在制作过程中相当不容易也不轻松。文章就目前消费时代电视体育传播的范式进行了陈述。
The article analyzes and studies the mechanism and measures of television sports communication in the consumption era. After analysis and research, it is concluded that television sports are passive mimicry of contemporary life and business interests. The main purpose of TV sports section is based on the principle of happiness. The content of TV sports Very rich and relatively fresh, so to make the audience’s senses by a strong stimulus, which like the TV sports section. In order to achieve good results in television sports, it is not easy or easy to make in the production process. The article states the paradigm of television sports communication in the current consumption era.