当代消费社会区别于以往的工业时代,消费者更加关注的是人与产品的关系,这也就使得产品设计逐渐地从重视物质设计向非物质设计转变。本文以产品为例,分析了非物质设计的产生,消费社会中的的产品非物质设计的体现,提出了将非物质的设计思想应用于产品设计中。 Contemporary consumer society is different from the previous industrial era, consumers are more concerned about the relationship between people and products, which also makes product design gradually shift from the emphasis on material design to non-material design. Taking the product as an example, this paper analyzes the emergence of non-material design and the non-material design of products in the consumer society. It puts forward that the non-material design idea should be applied in product design.