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精益,是目标,是方法,更是态度。长沙市烟草专卖局(公司)清醒地认识到“精益”的重大作用,专注创新,不断改进,精准适应市场需求,做好精益管理。其中,营销部门成效显著,荣获行业精益营销十佳标兵单位称号。聚气:理念先行,聚精益氛围之气——“金点子”大赛开启精益之旅2015年年初,长沙市局(公司)党组下发实施方案,开始推行“金点子”计划。这场以“从小事做起、从简单做起、在工作中进步、在思考中创新”为主题的活动瞬间传遍了长沙烟草。从“舞动营销,非同凡响”的创意大赛,到“爱拼才会赢”的创意孵化,再到红红火火的“金点子”评选,每
Lean, is the goal, is the method, it is attitude. Changsha Tobacco Monopoly Bureau (the company) soberly aware of “lean ” major role, focus on innovation, continuous improvement, precision to meet market demand, good lean management. Among them, the marketing department achieved remarkable results and won the title of Top 10 Pacemaker in Lean Marketing. Poly gas: the concept of first, the atmosphere of lean atmosphere - “Golden Ideas ” Contest opened the lean journey In early 2015, the Changsha Municipal Bureau (company) party issued the implementation plan, began to implement “Golden Ideas ” plan. The activity of “starting from a small, starting from a simple, progress at work, innovation in thinking ” as the theme of activities instantly spread throughout Changsha tobacco. From “creative marketing”, “extraordinary marketing”, to the creative incubation of “love spell will win”, then to the booming “golden ideas” selection, each