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在市场竞争日益激烈的今天,一提起企业竞争力,人们首先关注的是企业的技术装备和产品质量,极少有人提起文化在其中的作用。把文化与企业竞争力有机结合的也不多见,在实际经营过程中能够充分运用企业文化来提高企业竞争力的更为少见。本文重在挖掘企业文化的深层动力,使人们真正认识到企业文化在企业竞争中所起的关键作用。
In the increasingly fierce market competition today, to mention the competitiveness of enterprises, people first concern is the technical equipment and product quality, very few people mention the role of culture in which. The combination of culture and competitiveness of enterprises is also rare, in the actual operation of the process to make full use of corporate culture to enhance the competitiveness of enterprises even more rare. This article focuses on mining the deep motivation of corporate culture, so that people really recognize the corporate culture played a key role in business competition.