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从商业史上看,企业的竞争经历了一个从产品竞争到产业链竞争,再到平台竞争的演化阶段。平台竞争是互联网时代的制高点。我们深入平台本质,发现了两类平台:聚合与整合型平台,这可以解释当前B2C平台领域的价格大战。
From the commercial history point of view, the competition of enterprises has gone through a stage of evolution from product competition to industry chain competition to platform competition. Platform competition is the commanding height of the Internet age. We delved into the essence of the platform and found two platforms: the aggregation and integration platform, which can explain the current price war in the B2C platform.