当前我国企业实施名牌战略最迫切的任务是制订切实可行的信息对策,为国产名优产品创造良好的企业内部环境。 当今世界,信息已同物质、能源一起被看作是人类生产、生活必不可少的三大资源。在激烈的名牌竞争中,企业要作到知己知彼、百战不殆,就得及时地依靠信息,正确地掌握信息和充分地开发信息。名牌产品的信息策略可以从以下几个方面着手。 At present, the most urgent task for Chinese enterprises in implementing brand strategy is to formulate practical and feasible information strategies and create a good internal environment for domestic brands. In today’s world, information has been considered together with matter and energy as three essential resources for human production and life. In the fierce competition of brand names, companies must be able to rely on information in a timely manner to correctly grasp information and fully develop information. The information strategy of brand-name products can start from the following aspects.