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人工智能技术在传播领域的应用,加快了媒体的智能化进程。智能化媒体凭借多维度的信源渠道、全媒体的传播手段、精准的信息推送方式被视为人的新型感官延伸媒介。本文旨在通过文献研究,进行学理性思辨,探寻智能化媒体技术手段,以传播学经典理论剖析并展望了人工智能技术在传播领域的应用。为解读智能化媒体的应用及发展提供新的视角与方法。
The application of artificial intelligence technology in the field of communication has accelerated the intellectualization of the media. With multi-dimensional source channels, all-media means of dissemination and accurate information push, intelligent media is regarded as a new sensory extension medium. The purpose of this paper is to analyze the classical theory of communication science and prospect the application of artificial intelligence technology in the field of communication through literature research, rational thinking and exploration of intelligent media technology. For the interpretation of the application and development of intelligent media to provide a new perspective and method.