近年来,随着移动互联网技术的快速发展和网络营销模式的不断创新,传统的电子商务模式逐渐向移动化、社交化转型。现阶段全球已有超过三分之一的电子商务交易产生于移动设备。微信朋友圈俨然成为一个营销各种商品的集中营。本文从基于微信的移动社交化电子商务商业模式入手,分析了当前微信微商乱象带来的新困惑, In recent years, with the rapid development of mobile Internet technology and continuous innovation of network marketing mode, the traditional e-commerce mode has been gradually transformed into mobile and social. At this stage more than a third of the world’s e-commerce transactions have been generated from mobile devices. WeChat circle of friends has become a concentration camp for marketing various commodities. This article starts from the business model of mobile social commerce based on WeChat, analyzes the new confusion caused by the current WeChat micro-business chaos,