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近年来,电子商务在各行业迅猛发展,各大电商网站数不胜数,电子商务经过几年长足的发展,已经成为消费者购物的首选。随着网上销售量不断扩大,传统零售业面临巨大的转变,其中对财务管理的要求也越来越来具体、越来越完备。本文试从传统零售行业在电子商务环境下财务管理的现有问题和面临的挑战出发,探究其优化策略,提出需要注意的问题及相关建议,以期为当前电商形势下传统零售业财务管理的发展提供有益的帮助。
In recent years, the rapid development of e-commerce in various industries, numerous major e-commerce sites, e-commerce after several years of rapid development, has become the first choice for consumer shopping. With the continuous expansion of online sales, the traditional retail industry is facing a huge change, of which the financial management requirements are more and more specific, more and more complete. Based on the existing problems and challenges faced by the traditional retail industry in the financial management of e-commerce environment, this article tries to explore its optimization strategy and put forward some problems that need to be noticed and the related suggestions in order to provide a solution to the current financial situation of e-commerce Development provides useful help.