文章运用文献资料法、逻辑推理的研究方法,界定了河南武术国际影响力的操作性定义,并提出塑造河南武术品牌形象、根据武术价值取向进行品牌定位;构建河南武术品牌力以期提升河南武术的认同感;河南少林与太极的传播与发展应实施“双龙争霸”策略;合理、有效利用媒体影响力等策略,以加大对河南武术品牌宣传和推广来提升河南武术的国际影响力。 This article defines the operational definition of Henan Wushu’s international influence by using the methods of documentation and logical reasoning, and proposes that the brand image of Henan Wushu should be shaped and the brand orientation should be based on Wushu’s value orientation. Identity; Henan Shaolin and Taiji dissemination and development should be implemented “Ssangyong hegemony ” strategy; rational and effective use of media influence and other strategies to increase Henan Wushu brand promotion and promotion to enhance the international influence of Henan Wushu.