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现代意义的视觉传达设计产生于20世纪后阶段,它拓展和取代了中国的商业美术专业。纵观设计发展的历史,我们可以发现,任何时代的设计都是与当时的文化紧密联系在一起的。在现代视觉传达设计中,图形要素、色彩要素与文字要素都包容于文化之中,决定了其设计也被深深的烙上了民族文化的印迹。从另一层面上来说,站在视觉传达设计作为人文学科的高度,它负载着作为传承人文历史和民族文明的使命,它是民族文化在视觉的维度得以延续和发展的载体。
The modern sense of visual communication design originated in the late 20th century, it expanded and replaced China’s commercial art. Throughout the history of design development, we can find that the design of any era is closely linked with the culture at that time. In the design of modern visual communication, the graphic elements, the color elements and the text elements are all contained in the culture, which determines that the design has also been deeply imprinted with the imprint of the national culture. On the other hand, standing at the height of the humanistic discipline of visual communication design, as the mission of inheriting the humanities and history and national civilization, is the carrier of continuation and development of the national dimension in the visual dimension.