文章从文化内涵、竞技规则等多个视角出发,运用SWOT分析法分析了武术进入奥运会的内部优势和劣势、外部机会和威胁,并提出了开拓型、争取型、抗争型、保守型4种战略及具体措施。分析认为武术进入奥运会须综合运用上述四种战略组合,通过内部的优势结合外部的机会克服所存在的劣势并回避外部的威胁,全力以赴地做好各项工作,最终定会成功入奥。 From the perspectives of cultural connotation, competitive rules and other perspectives, the article analyzes the internal advantages and disadvantages, external opportunities and threats of Wushu entering the Olympic Games by SWOT analysis and puts forward four strategies: pioneering, fighting, fighting and conservative And specific measures. According to the analysis, Wushu should comprehensively use the above four kinds of strategic combinations to enter the Olympic Games. Through internal advantages combined with external opportunities to overcome the existing disadvantages and avoid external threats, all efforts should be devoted to all aspects of the work.